Sesame Projects produced the April 2023 launch party for Palace Skateboards and Evisu's third collaboration at Loosie's in the Lower East Side. The subterranean nightclub setting with music by Rory Milanes (London), Swami Sound (NY), and DJ Swisha (NY) paid homage to Evisu's influential role in London's late 90s and early 2000s club scene.

The event attracted over 300 guests from downtown creative communities, including Michelle Li, Paloma Elsesser, Venus X, and other cultural tastemakers. We collaborated with Ciroc and Stella Artois as beverage sponsors while commissioning local vendor Kan Asakura to create custom ikebana arrangements that reflected the capsule collection's cherry blossom details. 

Working alongside both Palace and Evisu teams and local PR agency Gia Kuan Consulting, we produced comprehensive video content with All Rights Aint Reserved and Stu Pot Productions, delivering a culturally resonant celebration that honored both brands' heritage while engaging New York's creative community.

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