Sesame Projects conceived and produced "Night Cosmos," a one-night brand activation for Greg Laboratory's debut Paris showroom presentation in the Marais. Set at 13 Rue de Thorigny on June 25, 2025, the event combined curated drinks by our friends at Cosmos Juice Tomigaya, ambient sound, and minimalist atmospherics in an intimate open-room format that emphasized experimentation and visual restraint.

Working alongside ThirtyEight Studio and Spazio Fonte, we provided comprehensive creative direction for the guest experience, art direction for custom elements including stainless-steel capped lanterns and signage, and production coordination for content capture. 

The ambient bar experience from 5-8PM created natural opportunities for editorial-style photography of guests interacting with Greg Laboratory's products within the showroom context. We curated the guest list from Paris-based creative communities and managed multi-platform content rollout through collaborators' social channels, delivering both campaign and press assets that reinforced Greg Laboratory's world-building ethos while establishing their presence in the European market.