Sesame Projects produced Greg Laboratory's Season 5 (AW25) presentation at WSA on Water Street, managing all aspects of the invitation-only evening event. The presentation combined design showcase with curated experiences, featuring drinks by Topo Chico and natural organic wines by Tinto Amorío, alongside a custom soundscape by Spurge in partnership with USM Haller and Josh Itiola.

Sesame Projects handled comprehensive event production including guest list curation, custom invitation design and distribution, venue coordination, and partnership management with sponsors and collaborators. The evening was structured to highlight Greg Laboratory's latest collection through an immersive environment that balanced product presentation with cultural programming.

Our role encompassed creative production oversight, ensuring the event's aesthetic aligned with the brand's minimalist ethos while managing logistics for the controlled-access experience. The collaboration with USM and Josh Itiola added strategic partnership value, positioning the presentation within broader design and cultural conversations while maintaining Greg Laboratory's distinctive approach to seasonal launches.