Building on the success of the nanamica GORE-TEX shoot, Sesame Projects developed a follow-up campaign to showcase the brand's strong New York presence and local appreciation. The FW25 content shoot captured nanamica's signature functionality and style against the vibrant backdrop of the East Village, featuring New York-based model, stylist, and creative Jade Williams alongside Tom Wright of Tom's Juice.

The dynamic casting embodied nanamica's ethos of urban sophistication and weather-ready versatility, demonstrating how the brand's technical innovation seamlessly integrates into authentic New York street culture. The East Village location reinforced the collection's urban functionality while highlighting the brand's growing influence within the city's creative community.