To celebrate Lunar New Year in New York, Nike Running and Nike NYC partnered with Old Man Run Club to bring their community together for a post-run dim sum gathering in Chinatown. Sesame Projects was brought on to concept, design, and produce the celebration that followed the run.

After OMRC’s 8th annual 5K Dim Sum Run through Chinatown, nearly 200 guests gathered at Golden Unicorn for a traditional dim sum brunch. The event was designed to feel communal and festive while staying true to the atmosphere of the classic Chinatown banquet hall.

Sesame Projects developed a series of thoughtful creative design and gifting moments for the gathering. Custom grey Nike hoodies designed by OMRC were placed on each chair for guests upon arrival. Attendees also received Lunar New Year keepsakes including gold-foil red envelopes and horse keychains created to mark the Year of the Horse.

The team also coordinated guest flow and experience details including bag check for runners arriving from the route. Subtle design touches across printed materials, table settings, and gift presentation helped bring the Lunar New Year theme into the space without overwhelming the venue’s character. A traditional lion dance performance added a celebratory moment during the meal.

The result was a warm Lunar New Year gathering that brought Nike’s running community together around a shared meal in Chinatown.