Sesame Projects launched Recreation, a curated exhibition concept centered around outdoor lifestyle and community building at 52 Walker Street. The inaugural SS24 event featured over 15 participating brands including FSP Outdoors, Field Mag, Manastash, Parks Dept, PALO, HIKERKIND, Merrell, and Klättermusen, alongside beverage partners like Topo Chico, JUMO, and Sanzo.

The 1-day activation culminated in the "Manastash Summer Jam" on July 16, featuring music by DJ Show from Tokyo and Seoul69 from Battenwear. The event attracted over 200 guests including representatives from ORVIS, forecast, BEAMS, Huckberry, Blue in Green, REI Co-op, Neiman Marcus, and other key industry players. 

Recreation prioritized inclusivity and accessibility, providing a platform for emerging brands alongside established names while building community connections that extend beyond traditional industry boundaries. The concept evolved from Sesame Market's foundation of supporting small businesses and creating equitable opportunities for underrepresented brands in the outdoor lifestyle space.