Sesame Projects produced a photography campaign for Aer's Japan-exclusive SMU collaboration with Oshman's, a leading Japanese retailer specializing in outdoor performance and urban lifestyle products. The shoot captured the updated bag design's balance of technical function and refined style through documentary-style street photography. Featuring two models in SoHo locations, we combined editorial portraits with lifestyle action shots showcasing the bags' adaptability across urban terrain, crossing streets, grabbing coffee, and navigating city life.

The campaign emphasized natural lighting and architectural elements unique to SoHo, utilizing building shadows and reflections to create texture and dimension while maintaining focus on the water-resistant sling and backpack designs. We delivered 20 high-resolution edited images for both Aer and Oshman's social, web, and newsletter platforms, reinforcing the collaboration's positioning for consumers who value design, movement, and utility in equal measure.