Strategy & Marketing
Creative & Production
Partnerships
Photographer: Tony Jarum
Stylist: Marcel Pena
Models: Lina Nguyen, Idris Salam, Leah Kim, Miah Magsino
Sesame Projects collaborated with Brooklyn photographer Tony Jarum and stylist Marcel Pena to create impactful lookbooks for Manastash's SS23 and SS24 collections. Returning to the brand's outdoor roots, we shot in natural settings that reflected Manastash's heritage: Prospect Park for SS23 featuring models Lina Nguyen and Idris Salam, and Palisades Interstate Park for SS24 with Leah Kim and Miah Magsino.
The campaigns captured Manastash's commitment to sustainable outdoor apparel, highlighting their use of organic cotton, hemp, and recycled fabrics while showcasing pieces designed for adventure-ready functionality. Drawing inspiration from the rugged Manastash Highlands, each lookbook balanced the brand's environmental consciousness with timeless style.
The visuals were distributed to Manastash headquarters in Japan and wholesale accounts, reinforcing the brand's position as leaders in sustainable outdoor fashion with minimal environmental impact.