To mark the Autumn Equinox, nanamica hosted an intimate gifting and preview experience at its SoHo flagship, inviting a small circle of creatives to engage with the brand’s evolving relationship to performance, material responsibility, and seasonal transition. The event introduced the FW25 collection from nanamica, with a focus on its latest GORE-TEX outerwear.

The FW25 GORE-TEX collection marks a significant milestone: all styles are now PFAS-free and produced with a reduced carbon footprint, while maintaining the waterproof, windproof, and breathable performance the material is known for. The launch underscores a 21-year collaboration between nanamica and GORE-TEX.

The occasion was documented by Tokyo-native, New York-based photographer Koki Sato, whose portraiture captured our guests in SoHo. Select images were developed for social and in-store use, extending the life of the event beyond the evening itself. Attendance was by invitation and appointment only, reinforcing the intentional scale of the experience and allowing for leisurely engagement with the collection.