Sesame Projects supported Los Angeles womenswear brand Things Between in launching their inaugural New York pop-up in the Lower East Side. The weekend-long activation showcased the brand's latest collections of womenswear, accessories, and Little Things children's items while celebrating Asian American women-owned businesses.

The launch began with an exclusive VIP preview night featuring curated offerings from local entrepreneurs: mini bibimbap rice bowls from No Gem, beverages from JUMO and Sanzo, and custom cookies from Mama no Aji. 

Photographer Lina Nguyen captured the evening while Anther & Pistil provided floral arrangements throughout the weekend. During public shopping days, additional partners enhanced the customer experience with complimentary beverages by Land To Sea, custom embroidery services by Somdusca, and professional photography at Sesame Studio, creating an immersive retail environment that extended beyond traditional shopping.

‍